Google, the biggest player of the internet landscape for over a decade, continues to innovate with its latest addition: a Gemini-powered feature that brings AI-powered answers to users’ search queries.
The Search Generative Experience (SGE), introduced as an experimental feature a few months back, is now accessible to all users in the U.S., leveraging the advanced capabilities of Google’s custom Gemini model. This integration of AI technology aims to seamlessly piece together relevant information for users, enhancing their search experience.
Previously, the AI overview feature provided automatically generated summaries. However, Google is rolling out an update to Search Labs, allowing users to customize this functionality. Soon, users will have options to simplify language or dive into more detailed explanations, catering to diverse preferences. Initially available in English for users in the United States, this feature proves handy for those seeking information on new topics or aiming to communicate complex concepts to younger audiences.
Additionally, Google is introducing a novel feature that utilizes AI to automatically organize search page results, initially focusing on dining and recipes. This functionality, available initially to Search Labs users in the United States, will gradually expand to cover movies, books, hotels, music, shopping, and more. Moreover, users can soon expect the ability to conduct video searches, further enriching their search experience.
With these advancements, Google reaffirms its commitment to leveraging AI technology to deliver more intuitive and efficient search experiences, setting a new standard for online information retrieval.